Timmins is bumping up its efforts to attract more people to the city.
The site is chock full of information about the community and all it has to offer, including its amenities, natural attractions, and work opportunities.
It's part of a greater marketing plan being promoted under the “Time for Timmins” tagline, which highlights its lower cost of living, lower housing costs, and enhanced quality of life.
"It's our aim that this website and the marketing plan will help to attract young professionals who are either struggling to tap into the housing market or advance in their careers," said Dr. Audrey Penner, chair of the TEDC's board of directors, in a news release.
Timmins was one of five Northern Ontario cities chosen in 2019 to participate in the Rural and Northern Immigration Pilot Program, a federal initiative designed to draw newcomers to underserviced communities in rural and northern areas to fill labour gaps and boost economic development.
Timmins’ iteration of the pilot completed its second full year in 2021, recording high tallies, both in the numbers of applicants vying to settle in Timmins and in the number of candidates the board recommended for settlement.
“We have experienced an increase in newcomers settling in Timmins in recent years, and as a result of the Rural and Northern Immigration Pilot, we’ve had great success in filling labour gaps,” said Christy Marinig, CEO at the TEDC, in the release.
“Our effort to promote the city as a great location to find meaningful employment, tap into the housing market, and establish a family has never been more timely,” she added.
The TEDC said its new marketing campaign would get underway shortly, promoting Timmins to neighbouring communities and the rest of the province.