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Making a commitment to corporate values

In 2010, the management team conducted some strategic planning sessions and developed a formal Mission, Vision & Values statement for Equipment World.
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In 2010, the management team conducted some strategic planning sessions and developed a formal Mission, Vision & Values statement for Equipment World. 

“We started by analyzing how we had been operating over the years and what we felt were integral aspects of our business and how each individual conducts themselves on a daily basis,” says Heather Syvitski, Corporate Marketing Director. “We wanted to create a visual that depicted our core values and incorporated our Customers, Employees, Suppliers and the Communities in which we live. We came up with our ‘Circle of Commitment’ that encompasses Respect, Integrity, Responsibility and Innovation.” Equipment World has many core values built into each of these statements and they feel it will be a driving force of everything they do for years to come.




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