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Sault has a new tourism czar

Jennifer King-Callon heads up Tourism Sault Ste. Marie
Jennifer King-Callon
Jennifer King-Callon (Supplied photo)

It took more than a year but a new director has been chosen to lead Tourism Sault Ste. Marie.

The Sault Ste. Marie Economic Development Corporation (EDC) promoted from within to select Jennifer King-Callon, who has more than 20 years of experience in the tourism and hospitality sector.

The Sault native was chosen to replace Ian McMillan who retired in July 2018.

For the past eight years, King-Callon was manager of meeting and conventions for Tourism Sault Ste. Marie, a division of the EDC.

According to a Sept. 3 news release, she has facilitated a number of major events, including this summer’s 2019 Travel Media Association of Canada Conference, which attracted travel writers and industry leaders to the community.

Previously, she spent more than 12 years working in sales and senior-level management positions at various local hotels.

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“I look forward to continuing to work with our industry partners in my new role to grow the tourism sector in Sault Ste. Marie,” King-Callon said in a statement.

“This is my hometown, and we have a great group of tourism and community partners working together. With this team approach, we’ll continue to drive economic growth.”

The tourism division is tasked with drawing visitors to the community by securing and supporting events, creating and selling vacation packages, attracting cruise ships and motor coach tours, developing tourism infrastructure and new products, and undertaking strategic marketing campaigns.

"We’re thrilled to have Jennifer now leading our tourism division,” said EDC executive director Dan Hollingsworth in the release.