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Piggyback on related companies (06/04)

By ANDREW WAREING Steve Matusch is co-owner of Ionic Engineering with Steve Reichle. Ionic Engineering specializes in automation and robotics in the mining sector.
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By ANDREW WAREING

Steve Matusch is co-owner of Ionic Engineering with Steve Reichle. Ionic Engineering specializes in automation and robotics in the mining sector. About 70 per cent of their business last year was generated from exports, although that number has the potential to increase this year.

“The way we have done our marketing is indirectly through intermediary companies that have contacts with various large industrial clients and who are selling related products,” he says. “It’s a good way of doing it because it’s inexpensive,” Matusch adds. “There’s no direct cost or putting on the boots to pound the pavement all over the world. We rely on those other companies to do that marketing for us...It works for companies that have very specialized products.”




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