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City launches cold-weather testing marketing initiative (11/01)

Buoyed by a $100,000-contribution from the province's Prosperity Demonstration Fund, the Timmins Economic Development Corp. has renewed its efforts to make Timmins the city of choice for cold-weather testing.

Buoyed by a $100,000-contribution from the province's Prosperity Demonstration Fund, the Timmins Economic Development Corp. has renewed its efforts to make Timmins the city of choice for cold-weather testing. Where Winter Works is the name of the marketing initiative to transform the city into a world leader in cold-climate and rough-terrain research and testing. Already Toyota, Jaguar and snow blower maker MTD have made Timmins their cold-weather testing home. EDC officials have been mainly targetting the automotive industry for the past year.