Thunder Bay Community Economic Development Commission has launched a new attraction tool to promote northwestern Ontario’s largest community on a global level.
The www.gotothunderbay.ca marketing strategy consists of five pillars: talent attraction, former resident attraction, specialized manufacturing, opportunity awareness, and business succession.
The project began in 2015 after identifying the need to promote economic opportunity in the community.
Input was gathered from community partners including local employment agencies, business groups, both educational institutions, as well as other local business support organizations and partners in economic development.
“We recognize the need to grow our city and recruit new professionals to fill job vacancies, open and buy businesses, and start families,” said Doug Murray, the CEDC’s CEO, in a March 3 news release.
“GoToThunderBay.ca will be used to tell the world about the abundant opportunity our city can offer newcomers.”
Local businesses and organizations are encouraged to utilize the platform when recruiting or marketing abroad. Residents are also encouraged to visit the website to share it with their distant contacts and networks.