Cambrian College wants to be clear about how it can help industry partners find solutions to their most pressing problems.
So it’s rebranding its research arm to better reflect that purpose.
On April 29, the Sudbury college launched Cambrian R&D, a new brand and website promoting its applied research department.
It was formerly known as Cambrian Applied Research.
Director Mike Commito said the term ‘R&D’ – which stands for research and development – is known through the industries the college deals with.
“We want our name to reflect what we’re actually doing, and hopefully encourage more industry partners to think of Cambrian’s students, faculty, and researchers when it comes to helping them achieve their goals,” Commito said in a statement.
The new website is designed to guide industry partners through the applied research process.
Cambrian R&D’s goals include increasing partnerships with industry to find solutions to real-world, real-time challenges; helping industry bring new innovations and processes to the marketplace; and increasing R&D opportunities for employees, faculty, and students.
The school said it's celebrating a “year of incredible growth,” which included a listing as one of Canada’s top 40 research colleges for the eighth consecutive year and a national designation as a Technology Access Centre for its Centre for Smart Mining.
Cambrian R&D works on research projects in mining, agriculture, manufacturing, environmental rehabilitation, and workplace safety.
All of Cambrian’s R&D projects include paid student researchers.