Village Media has teamed up with Rogers Media to launch its latest online news outlet.
Together the two have launched HalifaxToday.ca, which will feature local content relevant to Halifax, N.S.
Village Media will provide the platform for the site, while Rogers Media will provide local news content, through its local journalists, and sell advertising for the site.
"We are excited about this new agreement with Rogers Media,” said Jeff Elgie, CEO of Village Media, in a release.
“We see significant complements between radio and digital, and believe the marrying of the two mediums will provide the best of both worlds for our audience and clients.”
“We’re always exploring new ways to reach our local audience, and with Village Media’s proven track record in building successful locally focused digital news sites, this agreement is a perfect fit,” said Mark Campbell, director of news and programming for NEWS 95.7, Rogers Media.
“We’re proud to serve the Halifax community, and NEWS 95.7’s award-winning team of multimedia journalists will continue to deliver vital news and compelling stories our audiences have come to rely on.”
Based in Sault Ste. Marie, Village Media has grown its online media presence to include SooToday.com, GuelphToday.com, BarrieToday.com, BayToday.ca, TimminsToday.com and ElliotLakeToday.com.
It additionally has strategic partnerships with Sudbury.com in Sudbury (the sister publication to Northern Ontario Business), TBNewswatch.com in Thunder Bay and the Manitoulin Expositor (Manitoulin.ca) on Manitoulin Island.