Destination Northern Ontario is getting support to develop a new snowmobile trail and digital francophone tourism initiatives.
Federal funds totalling $230,000 from the Canadian Experiences Fund (CEF) are supporting the two projects.
Of that, $160,000 will be used to develop a world-class snowmobile trail along Highway 11 north between Hearst and Temiskaming Shores, including the City of Timmins.
The remaining $70,000 will support the development of a series of interactive itineraries for smartphone and tablet users that highlight the region’s francophone culture and experiential tourism opportunities.
“I am grateful to the Government of Canada for this support, through FedNor, that will help us develop and grow the region’s francophone tourism offerings with the goal of attracting culture-seeking visitors, French-speaking tourists and immigrants to the North,” said David MacLachlan, executive director of Destination Northern Ontario, in an Aug. 29 news release.
“And by developing a premier snowmobile region, we aim to make Northeastern Ontario the ultimate snowmobile destination that builds on our strengths: long, cold winters with an abundance of snow.”
Destination Northern Ontario – formerly known as Tourism Northern Ontario – is the largest of 13 Regional Tourism Organizations (RTOs) funded by the Ontario Ministry of Tourism, Culture and Sport. The organization leads the development of tourism programming across the North.