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Postcards give bang for a buck (06/04)

By ANDREW WAREING Tony Marinaro, director of operations for Kish-Gon-Dug Canada in Devlin, Ont., says the $1,000 they spent on post cards to lawn and garden retailers in the U.S. is proving to have been a wise investment.
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By ANDREW WAREING

Tony Marinaro, director of operations for Kish-Gon-Dug Canada in Devlin, Ont., says the $1,000 they spent on post cards to lawn and garden retailers in the U.S. is proving to have been a wise investment.

The company produces high-end red cedar garden furnishings.

With the help of a U.S. marketing company, Kish-Gon-Dug Canada produced a postcard featuring the company’s furnishings that were sent to 10,000 home and garden centres across the United States.

Going with an outside marketing agency has been a good strategy for the company, particularly since marketing is not the company’s strong suit,

Marinaro says.

www.kgdcanada.com




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