By ANDREW WAREING
Tony Marinaro, director of operations for Kish-Gon-Dug Canada in Devlin, Ont., says the $1,000 they spent on post cards to lawn and garden retailers in the U.S. is proving to have been a wise investment.
The company produces high-end red cedar garden furnishings.
With the help of a U.S. marketing company, Kish-Gon-Dug Canada produced a postcard featuring the company’s furnishings that were sent to 10,000 home and garden centres across the United States.
Going with an outside marketing agency has been a good strategy for the company, particularly since marketing is not the company’s strong suit,
Marinaro says.
