By ANDREW WAREING
For IT strategies consulting company Collective Minds Consulting in North Bay, breaking into a new market south of the border is a process that is requiring equal portions of persistence and patience.
Collective Minds Consulting “operationalizes” best practices to improve the performance of IT operations.
Mike Campigotto, president, says their strategy for now is to try and build relationships with larger companies such as IBM and Hewlitt Packard and
offer services that fill niches the larger companies don’t.
“They provide the access and the vehicles if you have the right niche services that complement the ones the larger players have,” he says.
“We have come to them with a value-proposition that says ‘you can take them 80 per cent of the way, the final 20 per cent of the way is the services I offer’,” says Campigotto. “We try to tap into their marketing channels and their vehicles because it brings to their client a (more complete) solution.”
