The Sudbury-based association representing Northern Ontario’s mining supply and service providers is undergoing a rebranding exercise.
The Sudbury Area Mining Supply and Service Association (SAMSSA) is set to unveil a new name and logo during the March conference of the Prospectors and Developers Association of Canada (PDAC) in Toronto.
On its launch in 2003, the association was formed to represent Sudbury-area companies, but in more recent years, the group has made efforts to expand its reach.
It now has members from across Northern Ontario, including North Bay and Sault Ste. Marie, and it’s looking to grow its membership.
Paul Bradette, SAMSSA’s acting executive director, said the time is right to update the group’s branding to better reflect its expanded mandate.
“A year and a half ago, I surveyed non-SAMSSA members outside our jurisdiction, and 92 per cent said they would not favour a membership until such time the name was more representative of all of Northern Ontario and the jurisdictions they operated in,” Bradette said.
“The board made a conscious effort that this needs to be a pan-northern organization. It needs to represent all of Northern Ontario and with us as the single voice.”
Bradette said SAMSSA would announce its new branding on March 2.
The PDAC conference, which runs from March 1-4 at the Metro Toronto Convention Centre, is the largest mining tradeshow in North America, drawing upwards of 25,000 people from across the globe.
– With files from the Sudbury Mining Solutions Journal