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Sudbury names new economic development lead

Meredith Armstrong took on the role of director on Nov. 19
Meredith Armstrong is Sudbury's new director of economic development.

Sudbury has a new economic development lead.

Meredith Armstrong, who has had a long tenure with the city, moved into the role of director of economic development, effective Nov. 19.

She replaces Brett Williamson, who has left the position for a new opportunity outside the organization.

“With her unique achievements and her well-established relationship with the Greater Sudbury Development Corporation (GSDC) board, Ms. Armstrong embodies all the qualities needed to continue to support the work of the GSDC board in her new role as director,” said Lisa Demmer, GSDC board chair, in a Nov. 25 news release.

“I want to thank Mr. Williamson for his efforts and dedication as we worked together to position Greater Sudbury for ongoing economic recovery and success amidst the COVID-19 pandemic. I wish him all the best in the future.”

Armstrong began her municipal career with the City of Greater Sudbury in 2005. She has held various leadership roles within the organization, including manager of tourism and culture and most recently manager of investment and business development.

Armstrong also served as acting director of economic development from 2018 to 2020, providing leadership and direction for the city’s business development, tourism development, entrepreneurship and investment attraction objectives.

In her new role as director, Armstrong will be responsible for a large portfolio of important economic-related services which include investment and business development, tourism, entrepreneurship, arts and culture, and immigration.

The director also works closely with the Greater Sudbury Development Corporation (GSDC) board, which provides strategic leadership for all aspects of economic development in our community.

Armstrong, who has called Sudbury home since 2003, holds a bachelor of arts degree from the University of Toronto and a post-graduate certificate in ecotourism management from Fleming College.

She is a proud member of the board of directors for Indigenous Tourism Ontario and plays an active role with many other regional initiatives.

“I came to Greater Sudbury in 2003 for a one-year internship with FedNor and never looked back,” Armstrong said in the release.

“Greater Sudbury is not only my home, but also a community I strongly believe is positioned for success locally, and on a global scale.

"I am excited to continue to support the strategic priorities of city council and the GSDC board, and work with the various stakeholders, community partners and staff to build a strong future for our community.”