It’s big, it’s bold and it’s “coming your way.”
Atlas Copco Construction and Mining Canada is more than willing to meet its customers half way. In fact, their most recent initiative is about bringing and showing their latest product line of construction equipment directly to the customer’s “front door.”
On March 31, Dirk Plate, president of the construction and mining division, proudly announced the newest venture at their Sudbury inventory warehouse.
“We want to show you our strength,” Plate says. “Where we work, that’s where we see our customers. That’s where we see you.”
The campaign is called Powered by Commitment. In April and May, the Canadian truck tour travels on the road to Toronto, Montreal, Halifax and Quebec City before returning to Toronto and Sudbury.
The 53-foot tractor trailer, donned with all the latest technology in construction equipment, “will give customers an up close and personal exhibit of the construction product line, and help further educate them with a more hands-on experience,” according to the company.
Marketing communication manager Mike Mayhew, and
vice-president of construction Peter Walsh, will be Atlas Copco’s representatives during the tour. The first of its kind in the construction supplier market, the strategic marketing creation was the brainchild of Plate, Mayhew and Walsh.
“The whole idea is to bring ourselves to the market,” says Mayhew. “Then we’ll talk to the customers about what we can do.”
Bristol Machines general manager, John Eddy, calls Atlas Copco his biggest customer.
But even Eddy, who has been dealing with the company for 12 years in a “big way,” says he was surprised at just how much equipment the company had.
“I didn’t know they had half of this equipment,” he says. “So I think it’s a positive thing that they’re out there showing what they do, not just in the mining, but in the construction industry.”
Inside the trailer is a video viewing area with benches and tools of the trade. Their product line is so vast they had to scale down some of the equipment in order to display it in the trailer.
The mobile exhibition is all part of their focus to tell people that Atlas Copco is in the construction game, says Walsh.
“This is what we are and this is what we do.”
The tour will end June 3 with a special demonstration in the Wavy Pitt quarry in Sudbury.
