Porter Airlines released its first series of television ads as the next step in the company's marketing strategy.
The animated spots feature the company's raccoon brand mascot, Mr. Porter, focusing on moments of his life, and showcasing Porter's convenient downtown Toronto hub at Billy Bishop Toronto City Airport, as well its friendly service and amenities.
“We are looking forward to introducing Mr. Porter to television audiences as part of our first broad-based television advertising campaign,” said Robert Deluce, president and CEO of Porter Airlines, in a press release.
The spots, each with 15 and 30 seconds versions, were developed by Porter's creative partner Winkreative.
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