Robert Deluce, president and CEO of Porter Airlines, has been named Canada's 2012 Marketer of the Year by the Canadian Marketing Association (CMA).
In a CMA release, the award was presented at the CMA Awards Gala on Nov. 30 in Toronto and recognized Deluce's leadership in building a brand that has revolutionized Canada's airline industry.
Launched in 2006, Porter Airlines has grown to become Canada's third largest scheduled air service with 1,300 employees and flights to 13 Canadian and six U.S cities.
Porter Airlines is truly a great Canadian marketing success story and a shining example for how a new entrant with a visionary leader can carve out a niche in a volatile market," said CMA president and CEO John Gustavson, in a Dec. 3 statement.
The CMA Marketer of the Year Award is awarded to the Canadian individual who has continually displayed outstanding marketing acumen and leadership.