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Thunder Bay's Victoria Inn undergoes rebranding

Name change to Superior Inn reflects community's connection to the Great Lake, says hotel management
(File photo)

A fixture on Thunder Bay’s bustling hotel and meetings scene is undergoing a name change.

Thunder Bay's Victoria Inn Hotel and Conference Centre is being rebranded as the Superior Inn Hotel and Conference Centre.

A news release from Globex Management said the new name on the banner was driven by a desire to connect with the community’s “deep-rooted connection to Lake Superior,” considered a “defining feature of the region’s landscape and history.”

Built in 1974, the landmark Arthur Street hospitality venue was purchased in April 2023 by a partnership team of the Michipicoten First Nation, Naicatchewenin First Nation and the Morris Group of Sudbury. The parties joined to form the Naagaaniiyang Limited Partnership. Globex Management handles the hotel’s management services.

The establishment is a premier local venue for conferences, conventions, business and social functions. Located two kilometres from the airport, a block of rooms is also set aside for Indigenous clients arriving in the city for medical appointments.

“As a tribute to the indigenous heritage of the area, and to our owners, the Ojibwe word ‘gichigami,’ meaning ‘great sea’  or ‘great water,’ will be prominently and proudly featured alongside the name,” said the release.

Globex said while the name is changing, “the hotel’s dedication to providing exceptional service and experiences remains unwavering. The management and staff are excited to embark on this transformative journey and look forward to welcoming guests both familiar and new to the Superior Inn Hotel and Conference Centre.”