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Partners collaborating on Indigenous tourism

Ontario Motorcoach Association and Indigenous Tourism Ontario sign memorandum of understanding

The Ontario Motorcoach Association (OMCA) and Indigenous Tourism Ontario (ITO) are partnering to boost Indigenous tourism throughout Ontario.

On Nov. 14, the two parties signed a memorandum of understanding (MOU) that sets out how the two will work together to increase tourism engagement, educate tourism operators, and promote Indigenous tourism experiences across Ontario.

The MOU was signed during the OMCA Marketplace Event currently taking place in Niagara Falls, Ont.

“This undertaking will support OMCA's strategic goals to foster an understanding of Indigenous business culture, build meaningful and supportive Indigenous relationships, increase engagement with its current and future members, local Indigenous groups, and operators,” the OMCA said in a news release.

“This work will further support existing Indigenous tourism products, increase product visibility and in the development and promotion of authentic Indigenous tourism experiences across Ontario.”

ITO will provide its expertise in Indigenous tourism and connect them with current tourism operators looking to market their businesses and experiences. ITO will also “provide cultural authenticity training initiatives, increase growth of Indigenous members, and help support cross-cultural educational opportunities,” according to the release.