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NSS Canada marks change in ownership

Bruno Lalonde, current company president, is named as new owner
Bruno Lalonde (left) is taking over as owner of NSS Canada from Marty Warkentin, who is retiring after 35 years in the business. (Supplied photo)

NSS Canada is marking a change in ownership.

Bruno Lalonde, the company’s president-CEO, is taking over the reins from Marty Warkentin, who has helmed the company since its inception in 1989.

NSS Canada specializes in underground surveying for the mining industry. Its Miner Operated Survey System (MOSS) integrates mine design specifications and drawings when completing markups, and provides real-time information to miners, engineers, and geologists.

In a memo to staff, Warkentin described the last 35 years as an “incredible journey,” expressing his gratitude to employees and early investors on his behalf and that of his partner, Ann Marie Warkentin.

“The world is evolving rapidly, and embracing new technologies is key to staying relevant and shaping the future,” Warkentin said in a news release. “We have full confidence that the new leadership will continue to innovate, adapt and steer NSS Canada towards even greater horizons.”

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Lalonde, who has been with NSS Canada since 2015, first served as an account manager, before moving to the general manager’s role, and eventually into the position of president in 2020.

In the release, the company said Lalonde has “led the planning and execution of corporate development and business transformation efforts in establishing NSS Canada as a market leader, furthering the company’s forward-thinking innovative products and services focusing on efficiency and accuracy in the industry.”

Lalonde credits his success to the Warkentins for recognizing his potential and providing him with mentorship.

“I never knew I would love sales so much until I watched Marty. He taught me it’s a relationship versus the sale and that anyone can sell something once, but if you maintain a relationship, you have partners for life,” Lalonde said in the release.

“Back in 2018, Marty and I took the next step and made a handshake deal that I would be his predecessor; now I get to retire two people that believe in me to take on their legacy — I am forever grateful.”

NSS Canada is headquartered in Sudbury.