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Thunder Bay mall headed for demolition

City council votes to raze money-losing Victoriaville Mall
Victoriaville Mall 2
Opened in 1980, the Victoriaville Centre mall was the city’s unfortunate stab at urban renewal. Built in the middle of Fort William’s central business district, it severed Victoria Avenue, a main east-west road artery into an east and west section. (File photo)

Thunder Bay’s south end is in for a transformation.

City councillors voted unanimously to demolish the Victoriaville Centre and reopen Victoria Avenue, Oct. 19.

The indoor mall has run deficits since it opened in 1980, with annual operating losses projected to top $800,000 by 2025.

That means demolition and redevelopment with an estimated $10.75 million price tag.

“Victoriaville Centre has struggled since it opened and has consistently run an operating deficit," noted a report from consultants Urban Systems.

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"The centre has multiple vacancies and many retail spaces have been converted to quasi-public uses, such as government office uses or health and social service uses.”

The full demolition option was recommended unanimously by Urban Systems' project team over three others considered for the facility’s future.

Those included a partial demolition that would leave a renovated section of the mall along Syndicate Avenue, repurposing the centre for non-commercial community uses, or attempting to revitalize it as a retail space.

All were found to be significantly more expensive than full demolition, which scored highest on 8 of 10 evaluation criteria.

A survey completed by over 1,200 residents showed strong support for the move: 88 per cent of respondents felt Victoriaville failed to provide good value for money, while 81 per cent agreed the cost to demolish it and reopen Victoria Avenue was justified, based on a ten-year payback period.

The option endorsed by council Monday includes plans to redesign Victoria Avenue with street trees, benches, decorative lighting, and on-street water treatment.

It will also add a new public plaza on the Syndicate Avenue right-of-way south of Victoria Avenue, and revamp the existing public square north of Victoria.

The city hopes that will attract more residents to the area for events like concerts and “unique retail experiences” that could include a vendors' market.

Demolition isn't expected to begin until 2022.

The process will consist of an “almost piece by piece” deconstruction, city staff have said.

Redevelopment of the site is expected to take place between 2022 and 2024.

The matter will come back before council as plans are honed and tenders developed for the project. That process will also include public consultation, according to the Urban Systems report.

A separate motion passed could see the redevelopment process guided in part by a new south core renewal committee.

Coun. Andrew Foulds said while the decision to demolish Victoriaville was the right one from a planning perspective, it could negatively impact vulnerable people in the downtown if it isn't accompanied by other actions from the city.

“What happens to the people who virtually have nothing and use Victoriaville as a place of recreation, as a place of reprieve?” he asked Monday. 

The demolition plan scored lower than other options on issues of equity and liveability, when evaluated by Urban Systems.

Foulds hoped the renewal committee would include the voices of south end social service agencies as well as businesses, to ensure those needs were met.