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North Bay Holiday Inn aims to please

North Bay's Holiday Inn has been branded as a Holiday Inn Express and Suites. Patrons will see a new sign and logo going up on their Seymour Street property as part of the hotel chain's $1 billion North American relaunch program.
Northern Ontario Business Staff

North Bay's Holiday Inn has been branded as a Holiday Inn Express and Suites.

Patrons will see a new sign and logo going up on their Seymour Street property as part of the hotel chain's $1 billion North American relaunch program.

“We have set an aggressive pace to relaunch our complete estate of nearly 3,200 hotels, in excess of 419,000 guest rooms and 12,000 signs by the end of 2010,” said John Merkin, the company's senior vice president of brand management.

Besides a new interior and exterior look, Holiday Inn is promising a more customer-service oriented culture by creating a new position at each hotel, the guest experience champion.

“We look forward to offering our guests an enhanced stay experience with exceptional levels of customer service,” said John Crescenzi, general manager of the 116-room hotel. “And we are especially pleased to be among the first wave of properties to showcase these new Holiday Inn brand family hallmarks.”