Ontario and the federal governments are investing $2.3 million to support a new marketing strategy to grow the northern tourism.
In partnership with the northern tourism industry, a new five-year plan (2008-2012) is being introduced to improve marketing efforts for Northern Ontario. The plan will bring together all the northern partners. This will help promote and sell Northern Ontario by targeting markets across Ontario, Quebec, Western Canada and U.S. border states like Michigan, Illinois, Minnesota and New York.
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