Cochrane's fledgling film industry has
begun work on its first production.
DC (District of Cochrane) Loggers, a
13-episode TV show, will focus on Genier Bros. Trucking Ltd., a
family-run business in Cochrane. The family consists of Lise Genier
and her four sons – J.P., Joel, Marc, and Richard – and daughter
The premise of the series is the
company's diversification into new wood products and showcasing its
expertise in cold weather forestry research.
The company started log hauling 48
years ago, and has diversified into trucking, road construction,
chipping, grinding, and new product development.
“As part of our diversification
strategy, you've seen other logging TV shows, and we had a lot of
comments that we were a similar operation, so we decided to give it a
shot,” Joel Genier said in a press release.
The show will also feature how the
family handles 'jackpots,' a colloquial term used to describe a
“A jackpot in Las Vegas is good, a
jackpot in Cochrane is not good. It's not exactly bad, but it's not
good," Joel said.
Through the DC Film Office in the town,
the series will be shot in DC Nouveau, a new production technique
developed specifically in the District of Cochrane which is set to
revolutionize the new media industry.
Genier Bros. is structured into
operating divisions, which employ 60 people. On the research and
development side, the company is heading into a new direction by
developing new products in the biomass, energy and technology fields.
“Being Northerners, we have
technology that has been in our family for over 100 years. Now we are
realizing the world needs these technologies,” he said.
Viewers can expect to watch the series
on a major network yet to be announced.
Cochrane's town council recently passed
a resolution to open the District of Cochrane (DC) Film Office to
attract reality-based productions, motion pictures and television
pilots. A film consultant from Hollywood was hired to bring
productions to the area.
“There is a film-based production
boom in Alaska that has seen an exponential positive economic impact
develop. Why not tap into that here in the District of Cochrane?”
said Mayor Peter Politis. “We have similar assets to what Alaska
has – an ice road, the largest gold mine in Canada (currently under
construction), we have loggers, extreme sports and working
conditions, dangerous occupations, and some of the best film and
video tax credits in Canada.”
So far, the mayor said more than $14
million in TV series production budgets have been booked in recent
months. The goal is to reach $100 million in film and TV production
in the office's first year of production.
Seven interns from the post-graduate
advanced film-making program at Fanshawe College in London will be
working in the film office to assist with productions.