A small, North Bay company may not be
well known in the city, but it is making its presence known
throughout the world.
DCG Vision Marketing and Sales International has been quietly spreading its unique products in the
sanitary and janitorial industry across the globe and is entering the
retail market for residential consumers.
“We have offices in Saudi Arabia,
India and Dubai and distribution in California, New York and New
Jersey,” said president Dan George. “We have done well.”
The company sells its products across
the globe.
For the past few years, the company has
been busy developing new products that include a bed bug killer,
animal and insect repellent garbage bags, oil stain removers,
non-slip porcelain and acrylic bathtub treatment kits and sealers for
driveways and indoor tiles.
George initially started with Non-Slip
Safety Solutions, a company that offered a slip-resistant floor
treatment for industrial and commercial customers. DCG started after
meeting with international clients and finding out what janitorial
and sanitation products and services they needed.
“I come up with the idea for a
product and we figure out what we need,” he said. “We then work
with chemists and certain fulfillment centres and come up with
several samples before we get it right. We are the ones to determine
when it is just right.
“All the formulas belong to us.”
With a staff of three, DCG utilizes
major distributors to sell its products.
“We save on warehousing and manpower
and packing, and at the end of the day, it’s the smarter thing to
do because the cost of goods and warehousing is expensive,” George
said.
All its money is reinvested into the
company and it has never relied on government grants or funds.
After visiting India and the Middle
East, DCG developed a product that would eliminate oil stains from
masonry. George found it was a problem in those countries, especially
where outdoor grills were used at commercial establishments.
“The oil stain remover actually sucks
the oil out of the substrate and then once it dries, in about six to
eight hours, a dust is left,” he said.
Other products tend to clean the
surface. Renew Oil Stain Remover has no harmful ingredients, no
solvent and is environmentally safe. A similar product has been
developed for wood.
“It is working so well in the
industrial and commercial divisions that we are turning it into a
retail item,” George said.
The company has teamed up with a
manufacturers’ representative in Canada and another in the U.S. and
has the interest of some major hardware chains.
Its non-slip bathtub kits have been
available at 1,150 Home Hardware stores across the country, and it
has been featured in the chain’s national TV ads.
For its driveway sealers, the company
is in negotiations with a movie studio and a major city in California
in the hopes of getting a contract.
It has also developed a bed bug killer
that is water based and has no odour. It leaves a 14-day residual and
when it dries in about 15 minutes, pets and humans can safely touch
the surface where it was applied.
“Nothing is on the shelf right now
that says bed bug killer,” George said. “And it keeps all flying
and crawling insects away.”
Something new to the market, and soon
to be available to the public, is a travel-sized bed bug detection
kit. It includes a can of the Power Shot Bed Bug Killer, gloves, a
lint brush, and a lighted magnifying glass with a picture of the bug.
The kit has a map of where bed bugs can
be found in a hotel room. They can hide in areas like behind the
picture frames, bed boards and light switches.
“Everyone is banging my door down for
this one,” he said. “No one else has this and no one else thought
of it, which I find baffling.”
The company has started a bed bug-free
program for the hospitality industry that includes a checklist of due
diligence. Establishments that follow the program can be listed on
www.bedbugfree.ca. A detection unit has been developed, that uses
pheromones and C02 to mimic a sleeping human, and can easily be
installed behind a bed.
As for the animal and insect repellent
garbage bags, ingredients such as rosemary, lemon oil and citronella
are used which make it safe.
“I am selling skids of these right
now to industries and commercial establishments so we turned it into
a retail product which will be available soon,” George said.
Its reddish colour is a spectrum that
animals do not see very well.
“We did a lot of testing on it and it
works,” he said.
George wants to get the new products on
the shelves before developing any new ones.
“I have had a lot of careers before
(baker, hairdresser and silk screen business owner) but I have always
been an ideas guy. This has been a lot of work but it’s also been a
lot of fun.”
www.dcgvisionmarketing.com