Sudbury Northern Life Advertising and Subscription Facts:
From the 2003 ComBase Research Report
* Northern Life has the highest readership of all community and daily papers in Sudbury at 64%
* Northern Life’s reach & frequency both increase dramatically (Wednesday & Friday) with multiple exposures to 79% reach and 6.48 frequency weekday at 8 insertions
* Northern Life readers are loyal and regular readers - reading the majority of the paper and almost every issue - 84% read 3 or 4 of the last 4 issues
* Northern Life has a solid base of exclusive readers - 13% of our readers cannot be reached by any other publication
* Northern Life, when compared to the Sudbury Star daily, the number of exclusive readers increase to 29% • Northern Life is the preferred community paper in Sudbury by 63% of the population
* Northern Life has 2.8 readers for every copy circulated
* Northern Life, when compared to radio provides a much higher reach at 64% compared to the #1 radio station at 24% and even compared to all 12 radio stations combined at 57%
* And, Sudbury adults are hard to reach with radio
* 44% cannot be reached at all with radio advertising
* Of all radio listeners, 44% fall into the "light" listening category
Northern Life reaches 59% of all non-commercial radio listeners
Sudbury Northern Life
158 Elgin
Sudbury, ON
P3E 3N5
General Inquiries: (705) 673-5667
Facsimile: (705) 673-4652
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