On Feb. 27, the Sault Ste. Marie Innovation Centre is hosting a half-day workshop and discussion on search engine optimization and web marketing for business.
Guest speaker Scott Wilson is a leading Canadian web sales and marketing expert, using search engine optimization (SEO). PROFIT magazine ranks him as an essential speaker and resource for the CEOs of Canada’s fastest growing companies.
Topics covered will include: the key performance indicators for a successful web marketing and sales campaign; benchmarking best practices; the secrets of success for winning business on the web; the classic mistakes ad agencies and web design firms make that undermine web sales and marketing effectiveness; why search engine optimization is one of the least expensive methods of prospecting and winning new customers; and successful strategies to significantly reduce reputational risk when a corporate crisis hits.
The event will take place at the Delta Sault Ste. Marie Waterfront Hotel from 9 a.m. to 12 p.m.
Visit www.ssmic.com for registration information.